Soap Creative has won the online business of swimwear label, aussieBum.
Soap will be responsible for the redesign of the brand’s website, including an overhaul of its MySpace pages, WonderJocks underwear campaign and the inclusion of video content from a yet-to-be aired UK reality TV show coined Bumstuff TV.
The aussieBum swimwear range was introduced to the online retail market in 2001. Originally focussed on comfortable, stylish swimwear for men, the Sydney label soon expanded its range to include men’s underwear and leisurewear, selling in over 70 countries.
Sean Ashby aussieBum CEO said: “Having scoured the world seeking to engage an agency whose talent and technical expertise can deliver the internet’s future opportunities our company demands today, was a challenge. To Soap’s credit, we have found the best of the best here in Australia. AussieBum is one of the world’s fastest growing e-commerce companies. Having an online agency like Soap in our team is very exciting.”
