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The Jonathan Coleman Experience goes Drivetime
Fresh off the back of solid audience growth in the key Sydney and Melbourne metro markets,
The Jonathan Coleman Experience has been promoted to the drive slot on ARN’s Classic Hits
Network.
From today, the program, hosted by Jono Coleman and Julia Zemiro will fill the newly created
5-7pm drive shift. Recognising the changing work habits and schedules of many Australian
families Classic Hits have taken the innovative move to shuffle the drive programme back an
hour from the traditional 4-6pm period.
ARN Group Programme Director Peter Yiamarelos said “ By moving the new show to the hours
of 5-7 we are better catering to our core listener’s work and travel habits”.
Dave Carter, General Manager of Radio at mcm entertainment, the media group who produce
The Jonathan Coleman Experience is excited by the move for the show. “Listener loyalty
among the over 25’s continues to climb, with very promising results for The Jonathan
Coleman Experience in the last radio survey. By way of example, the program ranked number
two in previous time slot in Sydney? and we look forward to an even greater audience share in
the new time this year.”
There is also great news for advertisers with the show adding a new regional network. Key
markets coming on board with this expansion include Bendigo, Coffs Harbour and Hobart.
Broadcast live 5 days a week on WSFM, Gold FM, 4KQ and an exciting new regional network,
The Jonathan Coleman Experience combines interviews with entertainment’s biggest stars,
competitions, listener interaction and great music in a variety style programme.
About mcm entertainment
mcm entertainment is one of Australia’s most innovative media entertainment groups. With
an expertise in music and entertainment media production, mcm creates advertiser driven
properties across traditional and new media platforms.
mcm is renowned for its nationally syndicated radio brands including Take 40 Australia,
The Hot Hits, Planet Rock, My Generation and The Jonathan Coleman Experience.
The group also publishes several of the nation’s top rating music entertainment websites,
including take40.com and thehothits.com.
mcm entertainment has developed and produced several television series, including Live at
The Chapel and Take 40 Live Lounge.
mcm supplies programming to hundreds of radio stations, free to air and subscription TV
networks as well as publishing its own internet and mobile content.
About The Jonathan Coleman Experience
Broadcast live around the nation, The Jonathan Coleman Experience is a daily variety radio
programme hosted by Jonathan ‘Jono’ Coleman and Julia Zemiro. Featuring interviews with
entertainment’s biggest stars, plus regular on air competitions and listener interaction The
Jonathan Coleman Experience is warm, witty radio driven by the personalities of its two larger
than life hosts.
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17 April 2008
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