Fairfax's The Sun-Herald title and its ad agency Whybin\TBWA have launched a campaign promoting a new CD giveaway.
The campaign will run across TV, radio, press and online. It promotes the two CD give-away which will run over two consecutive weeks, and contain tracks by the legends of swing and soul including James Brown, Louis Armstrong, Frank Sinatra and Marvin Gaye. The CD give-aways are aimed at tapping into readers' pursuit of relaxation during the weekend with the campaign highlighting the fact that well-known, feel-good music can complement a lazy Sunday afternoon.
Credits: senior brand manager The Sun-Herald Rylie Bowe, agency Whybin\TBWA Sydney, creative team Garry Horner and Matt Kemsley, media agency Initiative
