YET another telco has arrived with the definitive answer to what the people want -- People Telecom.
At its launch this week, People Telecom CEO Ryan O"Hare said an increased focus on providing quality customer service set PT apart from the telco hordes in Australia
O'Hare said PT -- formerly known as Equest -- would employ as many people as necessary to meet the telco's pledge to answer 80% of phone calls within 20 seconds of people ringing.
The customer service representatives have greater problem-solving powers and the call centre has been outsourced to telephone support company Teletech.
With shareholders including Village Roadshow and Fairfax's f2 division, PT is aiming for the business-to-business market, targeting small businesses from the local home office electrician to the corporate giants of the market with a full service national telco offering and an emphasis on broadband.
It expects to make a profit by mid-2002.
A three-month $1m launch campaign will hit Sydney and Melbourne metropolitan areas on metrolites and buses, and in business-oriented press and print next week.
PT was renamed after its agency Brandhouse Arnold Worldwide convinced it to ditch the e-tag, and the negative connotations that went with it, and focus on the strengths that could set it apart.
