The Paper Tiger Media Group has had a busy couple of months preparing for its inaugural Pantene Young Woman of the Year Awards and launching its new men’s title Dazed & Confused.
As B&T reported in January this year, Paper Tiger is hoping its bi-monthly title Dazed & Confused will reach an untapped men’s market in the alternative mainstream—an audience of readers which Paper Tiger actively targets with its other women’s titles such as Yen and Curvy.
With a cover price of $7.50 and aimed at young men aged 18-35, the initial print run of Dazed is 45,000 with a target of selling 25,000-30,000 on a regular basis.
Paper Tiger director, Robert Bergin said, it is now focusing on the Pantene Young Woman of the Year Awards which will be staged at the end of this month at the Sydney Town Hall. The awards also has supporting sponsorship from Mazda, Motorola, Fornaria and Skyy Vodka.
