The Australian Interactive Media Industry Association is to tackle the digital skills shortage with the launch of a training and education program next year.
AIMIA is working alongside digital and mobile business consultancy Venture One to produce The Business of Digital series. The first seminar, on the Business of Digital Content, will be held on February 28.
The program will provide practical business training in the digital media and content sectors, covering online, mobile and other digital channels including IPTV.
AIMIA president Guy Gadney said: "With the rapid rate of growth in the digital media sector there is a strong demand for training and education for newcomers to the industry and also upgrading skills."
He added the course will "create a business focused program to meet the demand for fast-tracking, up-skilling and providing the right balance of commercial knowledge in the digital content industry".
Venture One director Claudia Sagripanti said: "The seminar format has been designed to answer those questions and to cover issues and needs in the industry both at entry level and advance levels."
AIMIA has several industry specific internship programs in place, and earlier this year launched the intern program for the mobile industry with digital agency Hyro. This program will be rolled out early in 2008 with over 10 companies involved.
