Start-up agency Banjo has won the advertising account for Freeview, the consortium to promote digital television for the free-to-air networks.
The account includes all above the line and retail creative work for the digital television platform. The announcement comes after the final two agencies in the pitch, Banjo and M&C Saatchi, presented their creative work to all the involved networks’ marketing representatives, who were also responsible for selecting the creative direction. Freeview includes the ABC, SBS , Seven , Nine , Ten , WIN , Prime Media and Southern Cross.
The original short list also included McCann Worldgroup, Razor Group and Us and 303 Group.
The marketing committee said they were won over by Banjo’s creative, “because it provokes a strong emotional response and creates a framework that can be leveraged for future campaigns”.
Banjo is headed by former Singleton, Ogilvy and Mather managing director, Andrew Varasdi, and backed by John Singleton.
Since launching the agency has picked up work with Pizza Hut, ACP Magazines, and 1300 Flowers.
McCann Worldgroup won the digital aspects of the campaign, while a public relations agency will be appointed by the end of next week.
