Mediacom has won the media planning and buying account for insurance company Alllianz Group, as part of a global pitch.
WPP-owned agencies Mediacom and Grey combined to win the business, with the review run out of the company’s German headquarters. OMD is the incumbent on the business, with advertising handled by BBDO.
OMD is the incumbent in Australia, though the agency said it was yet to hear if it had lost the business, and a spokesman for Allianz was also unable to confirm. Mediacom managing director Toby Jenner said the media agency’s win and contracts were being handled centrally in Europe by the insurer and agency.
Grey Melbourne general manager Randall Glennon said the agency was also still awaiting word on whether it would be handling the business. According to reports, Grey is to set up a global team for the brand called Team Allianz@Grey.
Other than OMD, Allianz does not have a pure brand agency in place in Australia, though direct marketing is handled by Mercer Bell. The media planning and buying has resided with OMD since 2003 when it picked up the account following another global alignment.
According to Nielsen AIS, Allianz spent $12.3 million on main media in the 12 months to September this year, a drop from the $23.6m it spent in the year to September 2008.
