Sony has tied up with the Football Federation of Australia to become an official supplier.
The deal will see Sony, which is already a partner with world football’s governing body FIFA, have access to the Socceroos players, games, branding and merchandise.
The agreement between Sony, the FFA and the Socceroos will extend until the 2010 World Cup in South Africa.
The consumer electronics giant has also signed a deal with Everton midfielder and Socceroo star Tim Cahill, who will feature in upcoming Sony Australia promotional activity.Football Federation Australia CEO Ben Buckley, said: “Sony has a tremendous partnership with football worldwide and we look forward to working with Sony on programs to develop football in Australia.”
Carl Rose, Sony Australia’s managing director, said: “With the popularity of football in Australia going from strength to strength following the excellent performance of the Socceroos at the World Cup 2006, we’re proud to become an official football partner here in Australia.”
“We have great respect and admiration for the energy, enthusiasm and dedication to the sport in Australia shown by the FFA and all the Socceroos players.
“Partnering with Tim Cahill – already a Socceroo legend – is very exciting for us. We’re developing programs with Tim that will help motivate and inspire young footballers in Australia.”
