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Sydney still hot for The Hot Hits
For the 3rd survey in a row, mcm’s weekly interactive chart show, The Hot Hits, ranked
number one in its timeslot in Sydney. The latest metropolitan radio ratings prove The Hot Hits
is increasingly popular in all main markets.
Hosted by Kyle Sandilands and Jackie O, The Hot Hits is syndicated to 74 stations around the
country including the TODAY network. In the latest radio survey The Hot Hits increased its
audience share in all major capital cities. The largest share increase was in Perth where the
program gained 4% and now attracts 16.7% of the audience. Among the target demographic
of 18-39s, The Hot Hits is the No.1 station on Saturday afternoons in both the Sydney and
Melbourne markets.
The success of The Hot Hits is expected to continue into 2008 with the rising public profiles of
the hosts, Kyle and Jackie O. Both are locked in to host the next series of Big Brother and have
recently picked up another Commercial Radio Award for Best On-Air Team.
Other successes across the mcm radio catalogue include;
- American Top 40, hosted by Ryan Seacrest, increased its share in Sydney, Melbourne
and Perth. In Perth, American Top 40 recorded its highest audience share for the past 12
months following a 3.3% increase for Survey #7. American Top 40 is also No.1 in its timeslot
among FM stations in Melbourne.
- mcm’s Saturday night dance program, Loaded has increased its share in Sydney,
Adelaide and Brisbane with the largest increase being in Brisbane among the target
demographic of 18-39s – up 3.5%. Loaded is No.1 in Melbourne in its timeslot among FM
stations
- In Perth and Melbourne, Jono Coleman’s My Generation increased its share for all
people 10+ and all people 25-54 despite weekly share decreases for the respective stations,
GOLD FM and 96FM
- Planet Rock Evolution, in the last survey before the new look show is launched,
increased its share in Sydney, Brisbane and Melbourne among the target demo, people 30-
44yrs.
Dave Carter, mcm’s General Manager - Radio, stated: “mcm’s national programmes have once
again delivered highly accountable results for our radio station clients and our national
advertisers. We look forward to even greater success stories in the coming months.”
About mcm entertainment
mcm entertainment is one of Australia’s most innovative media entertainment groups. With
an expertise in music and entertainment media production, mcm creates advertiser driven
properties across traditional and new media platforms.
mcm is renowned for its nationally syndicated radio brands including Take 40 Australia,
The Hot Hits, Planet Rock, My Generation and The Jonathan Coleman Experience.
The Hot Hits
The Hot Hits is one of the country’s premier youth entertainment brands, encompassing
radio, online, television and new media. Hosted by Kyle and Jackie O, The Hot Hits radio
programme is a music intensive, fast moving review of the week in pop culture. Australia’s
number one interactive chart show, The Hot Hits is fresh, exciting and never predictable.
My Generation
My Generation is a musical retrospective filled with powerful memories and the greatest hits
from the 70’s, 80’s and 90’s. Hosted by Jonathan ‘Jono’ Coleman, My Generation is the
quintessential guide to the times that shaped a generation. From news to movies, politics to
fashion, all the seminal events and memories are covered, along with the most important
ingredient of all - the music. My Generation is ‘the soundtrack of our lives’.
Loaded
Loaded is a 4-hour dance music programme broadcast nationally each week. Hosted by TODAY
Network personality Labrat, the show is wall-to-wall party anthems and great dance tracks,
plus listener requests and shout-outs.
Planet Rock
Planet Rock – It’s all about the music. The Planet Rock brand embraces the stories, songs and
personalities that have driven music throughout the 80’s, 90’s and 00’s. Hosted by rock icon
Jimmy Barnes the radio program uses weekly themes to link an eclectic blend of music.
Drawing on his 20 plus years of music heritage, Jimmy brings a unique perspective and an
insider’s experience to storytelling.
American Top 40
Every week, from the heart of the music business in Hollywood, host Ryan Seacrest counts
down the hottest hit songs in the USA on American Top 40. Between the music, listeners take
advantage of Ryan’s insider access to the superstars of music and entertainment, with news
and gossip you'll hear nowhere else.
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17 April 2008
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