The launch of ARC Media & Entertainment brings together a collection of youth magazines, a boutique music label, music festivals and public relations expertise, which, according to the group, will service corporations wanting to reach Australia’s youth culture.
Arc Media’s describes itself as “music, pop culture, fashion, style and youth”, with properties including Hotpress magazine, Riot magazine, Lenna & Raech PR, Arc Records (an extension of Smash Music) & Non Stop Touring.
“We’re bringing together youth culture in the form of print, music, touring and events…we’re very ecstatic to offer Australia a company that incorporates different facets of youth culture,” the company said. “We’ll provide a vital link for corporate Australians to music and culture. Simply put the company has merged the intellectual assets of established businesses and have repackaged to deliver their integrated services under the banner of Arc Media and Entertainment.”
Co-managing director John Denison went on to say “Arc Media and Entertainment has been a long time vision with a focus in delivering corporate businesses a one stop solution to all their music and lifestyle needs—our company will be able to produce major events for clients, create commercial and marketing opportunities via our various properties whilst also provide invigorating content in both music and publishing via our various divisions.”
