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Breaking campaign: BMF launches latest P&O campaign
BMF has created a new campaign for Carnival’s P&O Cruises, using stop motion animation.
The campaign details that P&O is offering up to 50% off their standard fares.
The stop motion animation shows model-sized cities being dwarfed by oversized ships.
Dylan Taylor, BMF Creative Director: “Getting away on a big ship is fun. That is the tone and emotion we wanted to inject throughout this campaign.”
Campaign elements developed by BMF include both 30” and 15” TVC’s along with press, radio, outdoor, DM and trade flyers.
To watch the TVC click here
http://www.youtube.com/watch?v=WXs-ARMubNU
Credits: ad agency BMF, media planning & buying Mediacom, client Carnival Australia – Sara McConkey
15 January 2010
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