Microsoft has launched an awareness campaign to position it as the VoIP telecommunications solution provider of the future.
The launch comes on the back of the global roll out of Microsoft’s Office Communication Server 2007 product announced by Bill Gates earlier this month.
The ads, created by McCann Worldgroup, will be displayed on Inlink’s network of lobby and elevator screens.
It is being supported by print and online advertising and is closely tied to Microsoft’s below the line efforts via a URL call to action that appears at the end of the creative.
Credits: client Sonya Aboudargham, senior integrated communications manager, Microsoft; agency McCann Worldgroup; senior account director MRM Worldwide Frank; executive creative director MRM Worldwide Erik Ingvoldstad; client service manager Universal McCann Phil Lincoln; event producer Jack Morton Worldwide Colleen Nisbet.
