Vodafone turns to Brain Surgery for creative focus Tim Addington
Vodafone has restructured its roster of advertising agencies under the STWVillage concept and has turned to Brain Surgery to lead its refocussed creative push.
Founded by Mick Hunter and Ian Morton, Brain Surgery has been tasked by Vodafone with creating fresh above-the-line advertising for Vodafone.
The agency’s first effort launched last night. Called Monk, the ad features a Monk who leaves his silent order to discover a more ‘enlightened’ life in the outside world.
Hunter said: “We have a very simple brief from Vodafone: make outstanding ads that entertain and inspire customers to make the most of now.”
Hunter and Morton have won numerous awards including a Cannes Silver Lion.
Media strategy is still being looked after by Ikon Communications, focussing on ‘appointment viewing’ which covers television programs that are often viewed as a social group event, including programs such as Grey’s Anatomy, desperate Housewives, Rove and The Simpsons.
