GILLETTE-owned battery brand Duracell is again supporting an annual national advertising campaign to promote the importance of changing smoke alarm batteries.
Launching in mid March the campaign includes national radio, television—through Brand Power—and print.
It will also be supported with a public relations campaign as well as partnerships with national retail outlets to promote the campaign message at point of purchase.
In conjunction with Australia’s fire authorities Duracell urges all households to change smoke alarm batteries once a year.
