Liquor strategy expert Derry Simpson has joined 303 Perth as head of planning in a newly created role.
Simpson has helped launch Stolichnaya Lemon Ruski in Australia, Smirnoff Ice in the UK and Pure Blonde for the Fosters Group, and will now be responsible for all 303’s planning and specialist brand consultancy.
Simpson’s local, national and international experience comes from working on brand and communication strategy development for Diageo Australia and Fosters Group where she managed products such as VB, Fosters, Carlton Cold, Cougar and Yellowglen, as well as launching mainstream wine brand Half Mile Creek and Cougar Rum.
Alan Taylor, managing director at 303, said: “She has an in-depth knowledge of the Perth market and a depth of experience working with some of Australia’s biggest brands on the East Coast. It is her global experience and ability to harness that for our clients locally that is a unique asset.” Simpson will work acrois
303 has attracted a group of new talent over the past 12 months with the likes of Cannes Award winner Julian Watt, planner Jon McKie, London digital practitioner Nic Chamberlain and head of public relations Melanie King, all joining the group.
