Host has created a campaign for television broadcaster the ABC with the new tagline, ‘Part of Everyday Life’. In the cinema spot, people inject well-known catchphrases from ABC shows into their everyday conversations.
The 60-second cinema ad breaks in Sydney cinemas on November 24 in The Brothers Grimm. It will run for 13 weeks across a number of other films including King Kong and the new Harry Potter film “Goblet of Fire”.
Strategy team Anthony Freedman, Olly Taylor and Tom Hull from Host.
Creative team Jonathan Kneebone and Paul Bruce from The Glue Society
