Breaking campaign: Pure Waters continue to transform Tasmanians
In a follow-up to the ‘Pure Waters’ TVC for Boag’s Draught, Publicis Mojo Sydney has created a print campaign based on the same idea that the pure waters of Tasmania make things better.
Each ad shows the result of something being half-dipped in the island’s transformative waters, with the first appearing in conjunction with Boag’s Draught’s sponsorship of the Melbourne Cup and another two to roll out over the coming weeks.
Credits: creative director Micah Walker, art director Steve Wakelam, copywriter Justine Armour, art buyer Alison Dunlop, account service Simon Ludowyke, Tara Seymour, photographer Michael Corridore, photographic production Ben Hams at MAP, retouching Cream Studios, client Raniero Miccoli and Richard Spicer at Lion Nathan.
