Qantas has unveiled a new and modern version of its iconic flying kangaroo logo featured on its fleet of aircrafts.
Marketing director for Qantas, Neil Ross, said as the airline continues to evolve, so will the livery.
“As we have evolved in the past we will evolve in the future, but those things are some years apart because it is a major exercise.”
The Qantas kangaroo logo first appeared in 1944 taken from the Australian one-penny coin. Since then the logo has been revised four times, the last time in 1984.
The first of the airline's fleet to boast the new logo and livery is a Boeing 767 operating domestic services. The airline has also revealed the new cabin interiors for its fleet of double-decker Airbus A-380s, which will be flying next year. It will also show off the designs of its new international premium economy class seats.
Qantas Executive general manager John Borghetti said the difference is modest.
"The differences are subtle but distinctive, in keeping with the gradual evolution of the logo since it first appeared on one of our aircraft in 1944," he said.
