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 PRESS RELEASE
Letterbox Marketing Works...

 
Letterbox marketing can work really well for retailers and domestic service providers.

While some refer to letterbox marketing material as ‘junk mail,’ a 2007 survey by Sweeney research indicates that a large percentage of Australian households respond positively to letterbox marketing.

Some interesting research findings about so called ‘junk mail’…

• 87% of survey respondents regularly read unaddressed advertising material

• 82% of letterbox marketing material stays in the home up to 1 week

• 55% of survey respondents read all of their letterbox marketing material

• 43% of homes more than 2 people read catalogues

• 45% of survey respondents made a purchase after reading a retail catalogue

SAM Sales and Marketing can assist small business and national brands with letterbox marketing campaigns. We can provide –

- Strategy

- Sales promotion theming

- Graphic design

- Photography

- Print and distribution

- Measurable results

Our in house creative team and network of trade print and distribution partners combine to offer customers with a letterbox marketing service that is affordable and effective

Should you require additional information on the letterbox marketing medium or a comprehensive quotation please be in touch.

Contact: Chris Clarke or Peter McKinnon on: (03) 9 646 5644, or email - sam@samsales.com.au

2 June 2009

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