Prime Digital Media (PDM) has appointed Lynette Rochford as the national sales manager to its Wellbeing Out-of-Home Digital media network.
Bringing with her more than 20 years experience in sales and management, Rochford will be responsible for the advertising sales on the Wellbeing network showcased within pharmacies Australia-wide.
Rochford joined PDM from Reed Business Information where she was sales director of healthcare, working closely with major pharmaceutical companies, FMCG's, government and financial institutions.
PDM’s national sales director, Hamish Guild said: “With her extensive sales experience within the pharmaceutical industry, she will play a pivotal role in driving business development and will bring great insight and energy to the role of National Sales Manager.”
Prior to Reed Business Information Rochford worked with the now defunct Next Media and Time Inc.
PDM controls Australia’s largest centrally managed Out of home digital media network. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network.
