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 AGENCY WRAP UP
Peugeot reviews after split with Moult
 
PEUGEOT Automobiles Australia and The Moult Agency have confirmed today that the two have parted company after two years.

In a joint statement both the agency and Peugeot said they had “mutually decided” to split.

“We are very proud of the work we have done for Peugeot and the success we have helped them achieve. We wish them all the very best with their future plans,” the agency’s chief executive officer Tom Moult said , CEO of The Moult Agency.

Peugeot’s managing director Rob Dommerson said it had been a “challenging” two years for the brand in Australia.

“The Moult Agency has been a supportive partner during our growth and development,” he said.

“We now look forward to building and consolidating on the brand’s successes for the future, particularly with the upcoming launch of the new Peugeot 407 later this year.”

Dommerson said Peugeot would now put the account up for review with plans to have a new agency in place by June 15 when Moult's tenure officially ends.

19 March 2004

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