Modus Operandi has been hired to develop an integrated marketing campaign for the national launch of Lexicall, a Perth-based telco specialising in the lease of ‘callwords’ or ‘phonewords’.
The marketing communications consultancy previously developed the brand identity for Lexicall and has now been tasked with creating a marketing and advertising campaign for the company as it rolls out its brand across the country.
Modus Operandi will create print, online and interactive media work to support the campaign. It was handed the business without a pitch.
Simon Baird, creative director at Modus Operandi said: “The callwords market certainly offers excellent openings for the creation of new, distinctive and highly original brand identities, which is something we’re really looking forward to being involved in.”
The Perth agency, which also has an office in Sydney, has recently won business for the re-branding of Development Planning Strategies and the Armadale region, though the Armadale Redevelopment Authority.
