To promote the start of their A380 flights to Los Angeles, Qantas has launched a new phase of the A380 campaign developed by M&C Saatchi Sydney.
The new ads follow-on from the original TVC, which showed the shadow of a new A380 flying over the Australian outback, and introduce the in-flight products and onboard experiences of the A380. The campaign incorporates a 45 second and 30 second TVC, as well as print executions campaign showcasing the aircraft and describing the features of each of the four cabins. A brochure and online advertising have also been used to compliment the print and TVC aspects of the campaign, which uses the tagline: “the world’s most experienced airline”. The campaign will launch early next week.
Credits: Qantas group general manager marketing Jenny Gulliver, Qantas manager brand advertising and design Anna McKeon, creative team group head Graham Johnson and Oliver Devaris, executive creative director Ben Welsh, regional creative director Tom McFarlane, creative director digital Matt Cumming, creative director Lee Roberts, senior designer Kirsten Grace, art director Elkie Pieterse, planning director Claudia David, account group head Kenny Hill, senior account director Kerrie Jones, account director Oliver Baker, account director digital Rebecca Bezzina, account manager digital Lauren Jacobs, agency producer Baz Milas, production company Window productions, director Sng Tong Beng, producer Mike Salter and Helen Delaney, post production Fin Design.
