Breaking campaign: Nutri-Grain turns boys into iron men
JWT has created a new ad campaign for Kellogg’s Nutri-Grain that demonstrates how the cereal can make boys into iron men.
The campaign is targeted at mothers and explores the relationship between a mother and her son and the role she plays in his growth and development. One execution sees a mother reassures her hesitant son at swimming classes (Nippers), encouraging him as he sets off on a journey of growth to becoming an “Iron Man”. In another spot set in the outback, a mother supports her son’s dream of one day competing at an Iron Man event, some 700 Km away. Prior to the launch of the TVCs, Kellogg and JWT ran a print, online and radio campaign targeted at mothers and focusing on Nutri-Grain’s nutritional credentials. The new TV campaign will coincide with Nutri-Grain’s sponsorship of the Kellogg’s Nutri-Grain Iron Man Series.
To view the TVC click here
Credits: account management team Paul Spriggs, Kim Bose and Smaran Jworchan, creative team Ben O’Brien and Richard Apps, head of TV production Gerri Hamill, client team Kaylan Bandyopadhyay, Fiona Johnson and Victoria Cooper.
