A nationwide campaign developed by Twenty20 Communications kicked off this week, which will see Innkeeper bottle shops re-bannered as “Thirsty Camel.”
The “Thirsty Camel” banner will make its mark on 400 independent liquor retailers. The independent, member-owned United Inn-keeper Association has become a huge force in liquor retailing since forming in Victoria.
The new brand name strategy was developed in partnership with Andrew Hoyne of Hoyne Design, who created the look and feel of the brandmark.
The campaign will be supported with TVCs, a radio campaign, branding, signage, store décor, press ads, catalogues, ambient marketing material – “camel bowls” substituting dog bowls outside bottleshops - “beer-o-clock” egg-timers as customer give-aways - point of sale and a website. Media agency is OMD and online is managed by GTS interactive.
Credits: Brandmark design and development Hoyne Design; account director & strategy Rod Curtis; creative director Fysh Rutherford; creative team Andrew Panozzo, Matthew Ellis; design Rachael Simpson; agency producer Beaver; production Hub, Flagstaff; sound Stevo Williams; client United Thirsty Camel Bottleshops, formerly Innkeepers.
