Digital TV consortium Freeview has appointed Access Public Relations as its agency partner for all public relations activity.
The decision comes less than a week after Freeview announced it had separated the public relations and digital components from the appointment of its creative agency.
The digital television platform, comprising of networks ABC, SBS, Seven, Nine and Ten, appointed start-up agency Banjo as its creative agency last Friday, while digital work was appointed to McCann Worldgroup.
Access PR beat of competition from DEC Communications and Revolutions Per Minute to win the account.
Freeview marketing manager, Liz Howarth, said Access PR was chosen for its extensive industry and category experience having represented multiple broadcast and media clients, including several Freeview shareholder networks.
“Access PR demonstrates a deep understanding of our existing situation, and has provided cut-through solutions which we are confident will help meet campaign objectives during this critical launch period. We are thrilled to now have all our agency partners on board,” Howarth said.
Access was straight into action on the account sending out a statement denying a story about Freeview in Monday’s Herald Sun that said some TVs would be obsolete by May this year were misleading.
