The Interactive Advertising Bureau (IAB) has updated its Universal Ad Package Guidelines to include rich media and online video, and will launch its first online ad design guide next year.
Industry approval is now being sought for the revised guidelines, which have already been signed off by the IAB’s Standards and Measurement Council, and will bring Australia in line with a majority of overseas markets.
As well as the addition of guidelines for rich media and online video, it will also include recommendations for half page ads as a standard unit. Other changes include an increase in the maximum file size for in-page ads from 30k to 40k and the removal of the “468x60” banner ad as a standard unit.
The IAB is also working on a Best Practise Online Advertising Design Guide, set to launch next year, which will help advertisers and smaller agencies create ads in the best format.
Gai Le Roy, programmes manager of IAB Australia, said: “The new (ad package) guidelines go a long way towards providing both assurance and guidance for advertisers considering their use of online video and rich media to support their online campaigns. We expect these guidelines will help drive growth of these formats and reduce confusion amongst advertisers and agencies alike.”
Industry can comment on the proposed guidelines until November 25.
