Macquarie Corporate Telecommunications has hired brand and design consultancy Landini Associates to conduct a corporate rebrand, which includes a name change to Macquarie Telecom.
The group has also announced plans to roll out its intelligent access network across major national capitals.
Landini was responsible for the development and creation of the new brand positioning and design across all customer touch points for Macquarie Telecom. This included a new corporate identity, environmental graphics, web site and application of the brand across all marketing and printed material.
The new graphic identity for Macquarie Telecom uses four overlapping 'live' circles to represent the company's ability to integrate voice, data, mobile and hosting technologies.
Macquarie Telecom national marketing manager Denis Rowe said a new direct marketing campaign was being targeted at government agencies and the major corporates.
“Macquarie Telecom offers customers the potential to integrate their voice, data, mobile and hosting requirements and the new brand identity helps us more effectively communicate this,” he said.
The new Macquarie Telecom Metro Access Network will deliver faster and scalable voice, data and internet applications.
Macquarie Telecom chief executive David Tudehope said customers were demanding greater bandwidth at a lower cost.
