Digital agency @www has developed an innovative Crime Scene microsite in support of The WORLD MOVIES Channel’s crime showcase set to run in September. www.worldmovies.net/crimescene/
@www Creative Director, Tristan Fawley said the scope was to develop an engaging microsite to support the Crime Scene season of films showing on The WORLD MOVIES Channel.
“The key was to create a site aimed at promoting The WORLD MOVIES Channel September Crime Scene movie season to Foxtel and Austar subscribers,” said Mr Fawley.
The five films Our Town, Crime Insiders, Mr 73, The Preacher and City of Men will be included in the Crime Scene season to be hosted by Vince Colosimo every Wednesday night at 8.30pm in September on The WORLD MOVIES Channel.
“The microsite provides information about all five films showcased as well as date and running times and including video trailers, helping to drive users to tune in on the night or sign up to the channel.”
“The design element of the site was of high importance. We have developed the site to reflect the gritty, urban look of the genre and the film content,” said Mr Fawley.
@www has worked with The WORLD MOVIES Channel for the past five years developing their main website and seasonal campaign sites to support specific film seasons.
The WORLD MOVIES Channel Crime Scene microsite has been developed solely by @www incorporating interface design, brand integration (with Z space providing the on air direction), flash web development and video integration.
The WORLD MOVIES Channel will be measuring the success of the campaign by site traffic to the microsite and traffic through to the main www.worldmovies.net site.
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