Euro RSCG’s TVC for Nurofen
Zavance is from the United Kingdom
and has been re-edited for
Australia. Dead giveaways are the
poor dubbing and one-size-fits-all
approach. We see a young woman
who is some sort of pit co-ordinator
at a car race (we know this because
she is wearing a headset and there
is a cut-away to European-style
racing cars duelling). “Full speed”
shouts the pit boss, “I’m onto it!” she
shouts back, in the least convincing
portrayal of life on the fast track
since Tom Cruise’s Days of Thunder.
Unfortunately our heroine is struck
by headache, but by pressing a red
button and shouting “Activating
Zavance” her pain disappears, and
the Zavance-sponsored car wins.
Apparently the proposition is that
Zavance is “absorbed twice as fast
as standard Nurofen”. Does that
mean that if you want a prolonged
headache you should take standard
Nurofen product?
