Google is set to introduce "universal search" – or search giving a more multi-media result to the Australian marketplace, according to Payperclick founder Stephen Murphy.
Universal search has already been introduced in the US and will hit these shores in the coming months, Murphy said at the AIMIA Digital Media Summit.
The new search technique means that users will see images, video, sound, podcasts, RSS feeds, blogs, social media and maps when they do searches, rather than just the existing text-based results.
The search engine optimisation expert showed the audience heat maps of search result pages which demonstrated how images on a search page changed the pattern of which part of the page the eye goes to.
The change in the search results page will give paid search advertisers more incentive to position there text links close to or alongside the image which dominates the search-results page.
