Seven Media Group’s digital recorder TiVo is to show its support for Freeview, with the introduction of the Freeview brand to the TiVo Central Screen home page.
Over the next week all TiVo customers in Australia will “Watch Freeview” instead of “Watch Live TV” when they turn on their TiVo box.
TIVo in Australia comes under Seven’s Hybrid Television Services, which is the exclusive licensee. The change to “Freeview” has to be approved by the American licensor, TiVo, as it represented a change to the TiVo interface. Approval was given as the US company allowed for the fact that the Australian TV market is different to the US market where Free TV is virtually non-existent.
Hybrid TV CEO Robbie Minicola said: "We are proud to display the Freeview name on our TiVo 'home page' within the TiVo Central menu as the Freeview brand represents more than digital TV. Their brand represents more viewing content as can be seen today on GO! and ONE.
"The benefits of switching from analogue to digital TV with a TiVo media device are no longer about picture and sound quality or viewing. The benefits are now about a content portfolio that rivals pay television without any impact on the viewer's wallet.
He added: "We will continue to support and endorse free-to-air digital television in Australia and look forward to bringing more of the Freeview experience to new customers in the lead up to Christmas and beyond.”
