Breaking campaign: Tasmanian water makes things better
Lion Nathan has released a new series of ads for James Boag’s, promoting the benefits of Tasmanian water.
The new ads promote James Boag’s Draught, and focus on the idea that the water from Tasmania, which is used to make Boag’s, has the ability to make things better.
Throughout the 60, 30 and 15 second TVC executions the audience is shown a number of situations where Tasmanian locals have experienced the magical powers of the water.
The TVCs are supported by a range of print and outdoor executions, and a consumer website, www.boagsdraught.com.au, is currently being developed by Holler Sydney. The TVCs launch nationally on Sunday.
To view the TV click here
Credits: director Steve Rogers, creative director Micah Walker, art director Steve Wakelam, copywriter Grant McAloon, account director Simon Ludowyke, account manager Tara Seymour, head of strategy Nicole Milward, production company Revolver.
