OMD takes top honours at 2009 B&T Awards Tim Addington
OMD was the big winner at the 2009 B&T Awards, taking home a total of four awards including B&T’s Grand Prix Agency of the Year.
The Omnicom agency also won the Media Agency of the Year title as well as wining Employer of the Year for the second year in a row. It was also named Media Agency of the Decade in a vote by senior industry figures.
BMF secured the New South Wales Agency of the Year title for the third consecutive year, as well as adding Advertising Agency of the Decade to its haul.
Start-up Droga5 was named Advertising Agency of the Year and also won Best Ad of the Year for its VB “Regulars” TVC, while DDB Melbourne beat out Clemenger BBDO to win Victorian Agency of the Year. CumminsNitro, now SapientNitro, won Queensland Agency of the Year. Colenso BBDO was named New Zealand Agency of the Year.
The biggest upset of the night was AIM Proximity and Colenso BBDO winning Best Ad Campaign for “The Yellow Tree House Restaurant” for Yellow Pages New Zealand, narrowly beating Cummins’ much lauded “Best Job in the World” campaign.
Whirlpool was named Marketing Team of the Year, while PPR won PR Agency of the Year. Deepend secured the Interactive Agency of the Year award, with One Green Bean winning the Emerging Agency title.
More than 600 people packed into the AJC at Royal Randwick in Sydney to see The Chasers War on Everything Stars Chris Taylor and Craig Reucassel host proceedings which carried on until 1am.
There were more than 240 entries from across Australasia for the 2009 B&T Awards, with more than 50 shortlisted teams doing live presentations to one of six jury panels during the final round of judging on November 13.
Advertising Agency of the Decade
BMF
Media Agency of the Decade
OMD
Grand Prix Agency of the Year
OMD
Advertising Agency of the Year
Droga5
Media Agency of the Year
OMD
Highly Commended
Ikon Communications
PR Agency of the Year
PPR
NSW Agency of the Year
BMF
Victorian Agency of the Year
DDB
Queensland Agency of the Year
Cummins Nitro
Interactive Agency of the Year
Deepend
Highly Commended
Soap Creative
DM Agency of the Year
MercerBell
Specialist Agency of the Year
Naked
New Zealand Agency of the Year
Colenso BBDO
Emerging Agency of the Year
One Green Bean
Experiential Agency of the Year
E2 Experiential Environments
Media Brand of the Year
SBS
Best Ad of the Year
Droga5, VB “Regulars”
Best Ad Campaign of the Year
AIM Proximity/Colenso BBDO, “The Yellow Tree House Restaurant” Yellow Pages New Zealand
Media Sales Team of the Year
JCDecaux Sydney
Marketing Team of the Year
Whirlpool
Best Digital Campaign of the Year
AIM Proximity/Colenso BBDO, “The Yellow Tree House Restaurant”, Yellow Pages New Zealand
