Lowe Hunt has created a rap-inspired radio and brand print campaign to support the inaugural Hyundai A-League Football Finals Series.
The “Only one number one” campaign, with accompanying retail print executions, will be running across radio, newspapers, specialist magazines in Sydney, Adelaide, Newcastle and Central Coast.
Continuing the successful “It’s football. But not as you know it” campaign the new work promotes the three-week finals series in a different style to other football codes advertising, the agency said.
“We wanted to maintain the irreverent and streetwise attitude of the brand with a head to head undertone,” Lowe Hunt’s creative director Adam Lance said.
The print campaign uses simple bold statements to highlight the thought behind the “Only one number one” idea, and reflects the one-team, one-city structure of the Hyundai A-League.
The inaugural Hyundai A-League Finals Series kicks off on February 10th with the top four teams—Adelaide United, Sydney FC, Central Coast Mariners and Newcastle Jets—all vying to be crowned the first ever Hyundai A-League Champions on March 5.
Credits: Creative Director Adam Lance; copywriters Adam Lance, Howard Collinge, Dejan Rasic; art director Dejan Rasic; music production company (Radio) Sound Orchard; composer & MC (Radio) Nick Capelle; media buying Mediacom.
