Eyeblaster’s Campaign Monitor Awarded Top 10 User Interfaces of 2008
New York, New York (August 26th, 2008) Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises the bar for intuitive, efficient campaign management with its functional design that provides a clear graphic overview of campaigns.
Nielsen Norman Group recognizes Eyeblaster’s dedication to agency professionals, designing an application that puts users in control and in a position to maximize advertising campaigns quickly and easily. Campaign Monitor takes the art of campaign management to a new level, giving users complete awareness of a digital campaign’s performance, helping them to make decisions and communicate insights when it counts.
“The company's focus is empowering media buyers including media agencies, creative agencies and advertisers to plan, create, serve, manage and measure online campaigns,” said Nielsen Norman Group. “Eyeblaster aims to provide advanced management tools, and Campaign Monitor does just that.”
Eyeblaster’s Campaign Monitor includes a visual dashboard with graphical gauges that display real-time data for key performance indicators such as setup and approval status, under-delivery and over-delivery and performance metrics including Interaction Rate, CTR and ROI.
“To be recognized by Nielsen Norman Group as one of the top user interfaces of 2008 exemplifies our commitment to our agency customers and our goal to provide solutions for holistic campaign management that delivers true transparency, relevance and ROI,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “We understand the importance of connecting with our clients and we’re thrilled to receive this honor.”
By providing a consolidated, bird's-eye view of all campaign activity, users can manage every aspect of their digital campaigns, helping the user and industry as a whole achieve optimal results to keep clients coming back and encourage online industry growth.
