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 NEWS
News in brief: Wednesday 17 December

 
News Magazines’ fashion title Vogue Australia has appointed Samantha Zdjelar as national advertising manager. Zdjelar joins from Qantas Holidays where she was responsible for the creation and management of partnerships to drive additional marketing funding. Before that Zdjelar worked in the key accounts and masthead sales departments with Pacific Magazines. She starts at News in January 2009.

Macquarie Radio Network’s Livenews site has launched for mobile phones. The news site will be the first MRN site on mobile followed by 2GB, RugbyLeagueLive and Street Corner in the coming months. Livenews has been optimised for distribution and viewing on a range of mobile devices such as the iPhone and Blackberry.

Outdoor company Adshel has continued its rebrand under the proposition “Making Outdoor Count” with the launch of a new website and media kit. The new media kit focuses on the Adshel Outdoor Effectiveness Model and the website, includes a client log in area where clients can access coverage maps, consumer insights studies and campaign performance learnings across industries.

Media monitoring firm Commercial Monitors has agreed a deal with global news and information service Dow Jones for the online distribution of broadcast news and current affairs summaries from Australian TV and radio. Commercial Monitors will provide a direct feed of broadcast summaries sourced from media outlets around Australia to Dow Jones Factiva.

17 December 2008

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