TRAVEL company Jetset Travelworld has joined the Fly Buys—and according to the company, is the first travel company to do so in the program’s 10-year history.
Loyalty Pacific, which runs the Fly Buys program, counts among its members the Coles Myer group of companies as well as Shell.
Fly Buys is one of the largest and most well-known loyalty programs in Australia with 5.3 million active cards in circulation in the country.
Members accumulate points which are redeemable for a variety of awards.
“When one considers the sheer scale of Fly Buys and the participation of the vast Jetset Travelworld network with such brands, the commercial potency of the partnership is obvious,” Jetset CEO Joe Esposito said.
Fly Buys recently launched a new campaign through DDB Melbourne, which leverages the most asked question in retial, “Do you have Fly Buys?”.
