CumminsNitro Brisbane has created a new campaign to bring to life energy wastage through the creation of the loveable anti-hero ‘No One’.
‘No One’ personifies household energy inefficiency by appearing in a series of energy wasting situations, such as when you leave the TV on for ‘No One’, when the air conditioner is turned really low for ‘No One’ in particular and when ‘No One’ uses that old second fridge in the garage. The tagline “No One wants to waste energy” continues this message across TV, press, radio and digital mediums.
The Queensland Government’s ClimateSmart Home Service is presented as the solution to getting “No One” out of the house and help address climate change.
Credits: creative directors Nancy Hartley and James Burchill, writer Gordon Haynes, art director Ralph Barnett, digital art director Garth Sykes, agency producer Imogen Dick, digital producer Jason Kibsgaard, account management Vanessa Brennan, Sarah Neill, Adam Ford and Alex McGarrity, production company Prodigy Films, director Tim Bullock, producer Kate Sawyer, post production Cutting Edge, media Mitchells Queensland.
