Emirates Airlines has agreed a partnership with Tourism Queensland to promote Queensland in the lead-up to a new non-stop flight which will commence between Dubai and Brisbane next February.
The agreement will see the two organisations target Middle Eastern and European travelers, encouraging them to travel to Queensland on Emirates.
Emirates first began flying daily into Brisbane from Dubai via Singapore in 2003 and have since then steadily increased its flights to Queensland.
The new non-stop flight from Dubai to Brisbane next year will add an additional estimated 2500 weekly seats straight into Queensland.
Queensland minister for tourism Desley Boyle said the new flights would make it easier for visitors from the Middle East and Europe to choose Brisbane as their gateway into Australia and connect to other destinations throughout the state such as the Gold Coast, Whitsundays and Tropical North Queensland.
Earlier this year Emirates also launched its first purpose-built A380 lounge at Brisbane International Airport which will allow passengers to board flights directly from the lounge. Over the past three financial years, traffic from Dubai to Brisbane had increased by 44% largely due to Emirates Boyle said.
