The Population, the social media specialist agency, has unveiled a string of new clients including Foxtel, 7-Eleven, Johnson and Johnson, Footprint Films and Skins.
It marks the first time The Population has unveiled its client list since it was opened in October of last year.
For Foxtel The Population developed digital communications strategies across various social platforms for the launches of The Phone and Football Superstar 2.
7-Eleven signed up the agency to support their latest Slurpee campaign, and managed the Slurpee community online to encourage fans to celebrate brain-freeze with “The Official Sport of Slurping”.
For the launch of the film My Year Without Sex from Footprint Filmsthe agency generated buzz around interest groups, prior to the film’s release and is now working on another film, Lucky Country.
Meanwhile The Population has been brought on board to develop and manage an online product outreach program for the launch of the Skins ICE range to global sports influencers.
It also completed a brand project for Johnson and Johnson.
Managing director Tony Thomas said: “We are really excited to be working with such strong clients early on. Our focus has been to prove ourselves through our results and build our client base from there. It’s also very exciting to see that a diverse range of clients see the opportunity the social web provides.”
