Marketers use SMS to reach home buyers maria Ligerakis
REAL estate company Hocking Stuart has implemented a new CRM initiative, using technology to update potential buyers on new developments and listings within the property sector via email and SMS.
The new initiative, dubbed “Red First”, was developed in conjunction with interactive agency Tribal DDB Squib.
Tribal DDB Squib director Dean Joel described the initiative as a competitive edge in the fast-paced world of real estate.
“In a competitive market like real estate, every inch of leverage over the competition is important,” he said.
Joel said the initiative, which uses back-end technology, allowed buyers and vendors to receive relevant information in a personalised way and with attention to privacy issues.
Greg Hocking, of Hocking Stuart, said Red First empowered buyers and boosted the company’s service offering.
The creative component of the Hocking Stuart account resides with Melbourne agency Cummins & Partners.
