Breaking campaign: News promotes News for first time
A new print campaign developed in house by News Limited’s creative services team, aims to promote its diverse, multi-platform offering to advertisers.
The ‘Where Ideas Spread’ campaign, being rolled out across trade print publications, uses the tagline “Newspapers, magazines, digital. Influencing more Australians than any other media company” to highlight its diverse mix of advertising options with brands including The Daily Telegraph, News.com.au and News Magazines. This marks a change in the way News has traditionally positioned itself, having previously marketed individual brands to advertisers as single propositions or a collection of assets within media categories.
From the 25th February, the campaign will be supported by an online promotion among media and advertising agencies where the most connected person has a chance to win a trip to the International Advertising Festival in Cannes. The promotion will be running on www.WhereIdeasSpread.com.au
