Qantas has appointed Lewis Pullen, general manager of production house The Lab Sydney, as its new executive manager of marketing.
The airline has hired Pullen, who will join in March, following a reshuffle of its senior marketing personnel that saw Jenny Gulliver, group GM of marketing, depart late last year after two decades at the company.
Pullen’s exit has also prompted changes at The Lab, which is part of the Omnilab Media group and specialises in post production for film, TV and commercial projects.
Alistair Stephen has joined as executive producer from VFX house Engine and will head up the advertising side of the business.
The Lab’s film and TV division will be overseen by Prue Fletcher, who will report in to John Fleming, GM of Digital Pictures in Melbourne.
Christopher Mapp, MD of Omnilab Media, said: “Lewis has done a great job managing significant change and implementing new systems at The Lab which leaves it better prepared for the challenges of a tough market.
“We all wish Lewis well in this major role at Qantas. With Omnilab Media a partner of Qantas’ it is very good news indeed to see one of our most senior and experienced executives secure this key marketing position.”
“This new structure will take the teamwork and integration between our Sydney and Melbourne facilities to a higher level, helping us compete better domestically and on the world stage by offering and delivering true world-class services to our film and TV clients.”
