Arnold Australia has produced two new campaigns for their key client Peugeot.
The first is a TV spot, shot in the Broken Hill outback, for Peugeot’s HDi Diesel technology, which humorously dramatises how far a 407 HDi can go between petrol stops.
The second campaign is a print execution for the new limited edition, glass-roof model 206C. The series of three print ads emphasise the glass roof feature via a series of illustrations. The schedule includes a number of insertions in the leading women’s magazines as well as Sunday newspaper inserts.
TVC creative team Andrew Allsop and Chris McMullen, creative director Jay Furby, production Luscious, director Richard Gibson, producer Serena Rettenmaier.
Print creative director Jay Furby, copywriter Andrew Allsop.
