Pay television continued to increase its share of summer viewing, with viewer numbers up significantly for the period year-on-year, according to pay TV advertising sales firm Multi Channel Network (MCn).
It said that last week, pay TV recorded its highest ever weekly metro share of viewing with a 22.7% of viewers in all metropolitan homes for week 2 of the 2007 ratings year according to OzTAM figures.
During the same period MCn said pay TV held a record share across all timeslots, and secured the highest share of viewing for any of the networks across the core viewing period of 6am to midnight.
Pay TV’s share of summer viewing to date – from week commencing December 3, 2006 to week commencing Jan 8, 2007 – has increased one full percentage point over the equivalent period last summer.
MCn CEO, Anthony Fitzgerald, said the numbers highlighted the ongoing growth of pay TV across both regular and holiday viewing periods.
“Summer has always been a strong performance period for Subscription television – and each year we establish a new benchmark,” he said.
“This year appears to be no exception with last week’s record breaking performance demonstrating that our overall audience share has continued to outperform the previous year, and defies the trend for most of the other networks.”
He said the industry viewed the growth as being fuelled by a combination of factors including increased subscriber growth, continued investment in quality programming content and the strength of its digital services offering.
