After almost four years in the general manager’s seat, Dean Taylor of Saatchi & Saatchi Auckland has been promoted to the newly created role of managing director.
The appointment, which is effective immediately, will see Taylor focused on mentoring the agency’s account management teams, in addition to his ongoing role leading the Telecom business. He initially joined the agency to head up the Telco giant’s account.
Taylor said: “Working with a telco you have the advantage of seeing new technology before it goes to market and I am passionate about the opportunities for us to use digital and new media, particularly mobile and broadband technologies.”
Last week, Saatchi’s won New Zealand Agency of the Year at the B&T Awards for the third year in a row.
Andrew Stone chief executive said: “It’s been a stellar year for both creativity and effectiveness, but there is no time to stand still. We will be continuing to introduce ways to innovate and deliver the best and freshest creative ideas through the coming year.”
Taylor has previously worked at Campaign Palace in Australia, and BBH in Singapore, and originally trained in London.
