Schweppes has launched a Limited Edition Collection which has seen the packaging of its classic mixers range and new Agrum Collection bottles recreated with rarely seen Schweppes’ illustrations from the 1920s to the 1950s.
The bottles have been created by Australian fashion designer Toni Maticevski. The soft drink giant has launched two ranges within the collection, The Vintage Range and the Fashion Range, which reflect the brand’s fashion heritage and aims to strengthen the brand’s new position as “stylish” and “sophisticated.” The Fashion Range is a take on the traditional Schweppes silhouette, and The Vintage Range reflects the fashions and artistic influences of the past, with each of the four classic mixers being wrapped in one of the brand’s authentic pin-up muses. The Limited Edition Collection will be available exclusively at selected high-end restaurants and bars over summer.
