Prime TV goes digital with community sites James Livesley
Regional broadcaster Prime Television Group has today launched a new digital platform called iPrime offering customised regional community-based content.
The main purpose of the site will be to partner the television-based programming and provide content that can be consumed simultaneously.
The new site will be headed by Tony Surtees, a former VP and GM for commerce at Yahoo! USA.
Surtees pointed out the importance of an online platform to regional communities, saying studies have shown that regional users can use the internet twice as much as some metropolitan users, and in some areas non-metropolitan users make up the majority of web traffic.
IPrime will initially launch in Canberra, and then roll out to mirror the Prime Television coverage area which is over 4.5 million people and 13 key regional areas including Wollongong, Wagga Wagga, Newcastle, Orange, Tamworth, Ballarat, Albury and Bunbury.
A variety of partnerships have been agreed for the provision of content for the site including grassroots sports site 3eep, Seek, ChannelVision, RSVP, realestate.com.au and GetPrice. Content areas involve local sports, events, activities, dates, shopping dining, entertainment and promotions.
User-generated content from users, including video, will also be a focus of the site.
Each regional site will include links to Prime TV content with cross promotions relevant to that specific region.
Advertisers will be able to operate both regionally-targeted and wider reaching ad campaigns.
